I’m danielle — a ux/ui designer finding inspiration in simplicity & purpose
This site is a WIP (a.k.a rough and unrefined). It is being updated daily. Hit me up to discuss projects.
Currently interested in long-term full-time product design work.

I work to design simple, intuitive solutions to complex problems, with intention and empathy.

As a freelance ux/ui designer with a focus on product design, I’ve worked with clients in a range of industries, both independently and on teams at start-ups and agencies.

My process morphs to meet the needs each project but usually includes:
  • A deep dive into the product and market landscape.
    I approach design strategically, finding it helpful to delve into all aspects of the product. For this reason, it's best to work within industries I’m enthusiastic about.
  • User research throughout the whole design cycle
    Gathering and documenting user insights (from focus testing concepts to analysing beta feedback and analytics). I find this the most valuable (and my favorite) part of the process.
  • Iteration, sketching, and prototyping
    I iterate excessively, using insights from user feedback to validate directions. Prototyping is also an integral part of my workflow and happens in different forms.
  • Visual design and establishing UI patterns
    Exploring visual design and creating a UI pattern library to work within the brand guidelines and on multiple platforms.
Below are some recent projects I've been part of.

Let's Talk.

I'm currently loooking for a long-term freelance or full-time product design position.

A Platform to Increase Productivity
Led research and design on an internal tool to manage workload. Worked ranged from staff interviews and IA docs to visual design. →
A Mobile Survey for JD Power
Re-envisioned a paper questionnaire as a mobile experience on a short schedule. With the team, integrated user interviews early on to eliminate unsuccessful concepts. →
Idea-Driven Microsites
Designed animated microsites that explore shifts in the service economy to attract new consumers. Created a framework that allowed for new topics to be added and the ability to share highlights through social media. →
Elevated Improvements
Analyzed user feedback to improve the experience. Collaborated with and presented work to multiple teams across eHarmony and Elevated. →
Shareable Beauty Trends
Led a discovery process with the team at Stylehaul on ways to increase the virality of their talent generated content through an editorial-style blog. Translated ideas into actionable tasks. →

To Be Added — soonish

Stylist Marketplace
Encouraged a connection between stylists and designers. Redesigned the platform to merge founder’s aesthetic with the diverse functionality users need for both shopping and selling.
UCSD's ArtPower Site
Created a responsive site implementing new branding. Delivered wireframes and visual designs on priority pages with pattern library for key interactions.
Data-Driven Color Tools
Made color searchable. Worked with HueGroup to create an experience that makes complex color analytics into actionable information for your business.
Revenue Counter
Experience and interaction design on a microsite that calculates changes in revenue according to various factors.
Volunteer + Donation Experience
Designed user flows to increase employee participation in donating and volunteering, as well as creating prototypes for the sales team to demo the product.

Let's Chat.

Currently, I am looking for long-term freelance or full-time product design positions. Always open to hear about other projects as well.