A JD Power
Survey For
Your Mobile
Re-envisioned a paper questionnaire as a mobile experience. 
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Beyond Curious brought me in for a mobile app that re-imagines JD Power's automotive survey, currently on paper. The app was to make the survey easier to fill out, engaging and accessible to a younger demographic.

MY ROLE

Working on the experience with the assistance of the Strategist, Senior Researcher, and the Experience Director.

STARTING POINT

The project overview included key components of the survey and some user research. The UX strategist provided me with the personas, user journeys, and flows.

TIME FRAME

This project was about three weeks and involved a lot of rough exploration and iteration. 

CLIENT

Beyond Curious

Tasks

UX/UI , User Research, Motion Studies

DESIGN TEAM

Experience Director
Experience Researcher
Senior Experience Strategist
Project Manager

Year

2017

 

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1

Onboarding

User logs in with pin they received in the mail, they confirm their personal details and car.

2

Dashboard

Introduces and shows progress on surveys. Moves users into each..

Older version on the right is before updates.
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New
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3

Surveys

Each survey is divided into multiple sections with questions in each. A survey starts with a full screen animated divider introducing the topic and how far to completion.

Survey-Intro 1
Survey-Intro 2
Survey-Intro 3

4

Intro Tutorial

Before the first survey, a quick tutorial introduces how it works. Questions can be skipped and returned to later.

5

Questions

There are 6 types of question UI.

  • A binary value
  • Rating system
  • Slider
  • Radio button
  • Check boxes
  • Text Description

Per user testing feedback, screens move forward to the next question, with a slight delay, once an answer is received.

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Toggle
Rate
Slider
Radio
Check
Desc

Sketched Concepts

Started with sketches and wireframes of the key features and iterated on the more complicated features.

Screen Shot 2018-05-02 at 5.08.15 PM
Screen Shot 2018-05-02 at 5.24.19 PM
Screen Shot 2018-05-23 at 2.42.49 PM
Screen Shot 2018-05-23 at 2.42.49 PM
Screen Shot 2018-05-02 at 10.01.29 PM

Defined Challenges 

1

Time

The questionnaire is time-consuming. Depending on the responses to each question, the content and completion time greatly varies.

2

Engagement

Encouraging people to take the test will be challenging. There would be no monetary reward, which meant exploring avenues of motivation.

3

Large Target Audience

While the app was to entice younger users, it still needed to be accessible to everyone, all ages and both IOS/Android.