WHO YOU ARE PRO

Stylist

Marketplace

Encouraged a direct connection between stylists and designers. Designed a tool that merged the founder’s aesthetics with a user-friendly experience and the functionality needed for both shopping and selling.  

Work   ——    Info   ——   email
wya_ro

Overview

This project was for Bea Akerlund (costume designer and celebrity stylist) and her team at WhoYouAre. The idea was a space for stylists and designers to connect on projects. Designers could showcase all their creations and custom design abilities. Stylists could search out specific items or find inspiration and then have that object send directly to their studio. The site would leverage the creative vision and industry knowledge of the founder.

ROLE

My role was to use their insights and vision to create a user-friendly resource for designers, stylists and showrooms. Some work included research, ux design, high fidelity prototyping and pattern library.



 

CLIENT

Stylehaul

SKills

Research / UX / Visual Design

DELIVERABLES

Discovery and Interviews / Site Outline / Site Map / Flows / Wireframes / Visual Designs / Invision Prototypes

DESIGN TEAM

Solo Project

OBJECTIVE

Facilitate productive relationships between designers & stylists.

01

Needs Defined

Stylist 
  • Find Inspiration.
  • Search for an object.
  • See object availability.
  • Communicate with the designer.
  • Reserve, purchase and return products.
  • Create lists of products for shoots.
  • Save favorite designers to a list.
Designer 
  • Create a profile that describes experience and skills.
  • Upload designs: photos, detailed description, tags, location, availability, cost, and time.
  • Sending options.
  • Special contract/terms.
  • Easy communication with stylists.
02

Site Challenges

Content is user-generated.

Allowing designers freedom when uploading images and descriptions had to be tempered with unifying the structure to make it easy for stylists to peruse.

Designs vary greatly.

From elaborate costumes to high-end jewelry, shoes or wallet, objects would have a large range of materials and scale. The upload process and search need to work for all merchandise.

A curated presentation is a priority.

The goal was to leverage the founder's success and style. Bea has a strong aesthetic and cultivated appeal that needed to integrate with the site but not overpower individual makers.

03

Research

Since the product is industry focused, I had to better understand how stylists work. I interviewed 5 stylists to help with this and review their process. Specifically, we discussed their process for researching and procuring items for clients.

While I didn't have the time for in-depth personas, I did outline various user types who may use the site to help understand who access would vary. 

The taxonomy was also an issue that required working with the team on. The search and filtering is industry specific so it was necessary to understand expectations.


Personnas
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DESIGNER FEATURES

Upload &

Define Products.

04

Upload Items

Designers upload items here. The process was streamlined to be as simple as possible and still allow customized details. 

Below are rough designs, not refined visuals. I didn't do full wireframes, instead created a simple kit of ui elements and created pages with those. There were several investor presentations I had to prepare prototypes for and this proved the quickest way to work.

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STYLIST FEATURES

Targeted Search.                            Inspired Exploration.

04

Curated Home

Created a curated entry to the site that allows the WHOYOUARE Pro team to showcase exciting designs, while encouraging the brand aesthetic. 


HomePage
05

Navigation

Created an extensive nav to highlight the detailed options on the site. Edited and organized a long list of categories and keywords the team had put together to create a menu that allowed for easy access to narrow or broad results. Created a set of rules for menu items the applied unique filters for each menu selection.

 

05

Category &
Search Results

Created an ad module for featured designers that could generate revenue and highlight designers whose aesthetic best represents the WhoYouAre brand. Provided multiple grid views are available so stylists can view items large or small.

Items can be added directly to the user's project folders and favorites or users can go to the product page for more details.

Left side filters slide open to allow users precise results. Filters are defined by the main category selected and are focused on industry terms.

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06

Images & Grids

I experimented with the photo upload and grid sized. It was important to get a size that worked for various goods and was easy to see product details.


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I'm danielle...

a designer with a focus on products.

Work →

Let's chat.

I'm not on social media, but you can email me. 

emaildanielle@gmail.com →




© 2018 DANIELLE MARIE