This project was for Bea Akerlund (costume designer and celebrity stylist) and her team at WhoYouAre. The idea was a space for stylists and designers to connect on projects. Designers could showcase all their creations and custom design abilities. Stylists could search out specific items or find inspiration and then have that object send directly to their studio. The site would leverage the creative vision and industry knowledge of the founder.
My role was to use their insights and vision to create a user-friendly resource for designers, stylists and showrooms. Some work included research, ux design, high fidelity prototyping and pattern library.
Research / UX / Visual Design
Discovery and Interviews / Site Outline / Site Map / Flows / Wireframes / Visual Designs / Invision Prototypes
Allowing designers freedom when uploading images and descriptions had to be tempered with unifying the structure to make it easy for stylists to peruse.
From elaborate costumes to high-end jewelry, shoes or wallet, objects would have a large range of materials and scale. The upload process and search need to work for all merchandise.
The goal was to leverage the founder's success and style. Bea has a strong aesthetic and cultivated appeal that needed to integrate with the site but not overpower individual makers.
Since the product is industry focused, I had to better understand how stylists work. I interviewed 5 stylists to help with this and review their process. Specifically, we discussed their process for researching and procuring items for clients.
While I didn't have the time for in-depth personas, I did outline various user types who may use the site to help understand who access would vary.
The taxonomy was also an issue that required working with the team on. The search and filtering is industry specific so it was necessary to understand expectations.
Designers upload items here. The process was streamlined to be as simple as possible and still allow customized details.
Below are rough designs, not refined visuals. I didn't do full wireframes, instead created a simple kit of ui elements and created pages with those. There were several investor presentations I had to prepare prototypes for and this proved the quickest way to work.
Created a curated entry to the site that allows the WHOYOUARE Pro team to showcase exciting designs, while encouraging the brand aesthetic.
Created an extensive nav to highlight the detailed options on the site. Edited and organized a long list of categories and keywords the team had put together to create a menu that allowed for easy access to narrow or broad results. Created a set of rules for menu items the applied unique filters for each menu selection.
Created an ad module for featured designers that could generate revenue and highlight designers whose aesthetic best represents the WhoYouAre brand. Provided multiple grid views are available so stylists can view items large or small.
Items can be added directly to the user's project folders and favorites or users can go to the product page for more details.
Left side filters slide open to allow users precise results. Filters are defined by the main category selected and are focused on industry terms.
I experimented with the photo upload and grid sized. It was important to get a size that worked for various goods and was easy to see product details.